"..we are not simply just teaching people how to fight.."
I think it is important to articulate what makes our programs different, and why we are not simply just teaching people how to 'fight'. There are loads of organisations, etc. dedicated simply to the fighting stuff - I have always wanted what I do, and the programs we teach to be more. It's really about being brave in a world where modern martial arts seems to have only two directions, reality based or competition. While these are cool, there's so much more we can achieve if we look at what we do from a life performance approach, along with teaching functional martial skills, and offering environments for personal challenge.